Dubai · 500 members
AURA is a digital status symbol. A gold emblem that lives on your lock screen, issued to 500 people in this city and to nobody else, ever.
When the last place is taken, the city closes.
Claim your membershipDubai · 500 members
Not an app. Not a wallpaper anyone can download. Your emblem and your standing in the register, on the screen you unlock in front of people all day.
Every time you pick up your phone, it comes alive.
What it is
It is the oldest status symbol there is, and it still works, because it is rare and people see it. AURA runs on the same two rules. It is simply rarer, and people see it far more often.
Scarce enough to matter, visible enough to be read. That is why it works. But it is built in the thousands, and it only speaks when you arrive, park, or hand over the keys.
You unlock your phone dozens of times a day. On the table at dinner, face up in every meeting, in the back of the car. No vehicle in this city will ever get that many moments in front of that many people.
Five hundred in Dubai. Not five hundred a year, five hundred ever. Entered in a register, issued to one member, and never transferable. Fewer than almost anything parked outside.
Every single time I put my phone on the table, someone asks what it is. It starts a conversation every time. Nobody has ever seen one before, and that is exactly the point.
Member 0043 · Gold · Dubai
The limit
500
Places remaining
Why it cannot be imitated
Anyone can screenshot the emblem. No one can hold your membership. Every admission is signed with its own token and entered in the city register under your name.
Member 0187 · Gold · Dubai
How you get it
The next open place in your city is held for you the moment your payment clears. Checkout is encrypted and takes under a minute.
We issue a token that belongs to your admission alone, enter it in the city register, and sign your emblem with it.
Your emblem, your member standing and your certificate of admission, with a short guide to wear it on your lock screen.
They always ask what it is.
Then they ask what it cost.
Dubai · 500 members
Admission
Admission runs in order. The first hundred are admitted as Gold members of Dubai, and that tier can never be reopened or added to.
Places 001 to 100. The highest standing Dubai will ever grant, recorded permanently in the register. It cannot be earned later, at any price.
Become a Gold memberPlaces 101 to 500. Full membership in the same register, admitted in order until Dubai closes and admission ends for good.
Become a Silver memberSecure checkout · Card, Apple Pay and Google Pay
Your animated emblem, your standing in the city register, your token and your certificate of admission, with a short guide to wear it on your lock screen.
Yes. Your emblem is delivered as a Live Photo, and iOS plays it every time you wake your phone. Motion pauses in Low Power Mode and when Reduce Motion is switched on.
They can screenshot the emblem. They cannot be admitted in your place, and the register keeps your token under your name.
No. Membership stays with the member it was granted to. That is precisely what makes belonging to the 500 worth something.
Admission closes at 500 and never reopens, at any price. The next city opens instead, and Dubai stays closed permanently.